Brand Analytics - Shunheng ERP

What is Brand Analytics?

Actionable insights directly from Amazon's Brand Analytics reports

Shunheng ERP integrates with Amazon SP-API Brand Analytics role to retrieve and visualize all available Brand Analytics reports. Our platform transforms raw data into intuitive dashboards, helping you understand customer behavior, identify market trends, and make data-driven decisions.

Data is fetched via the Amazon SP-API, encrypted in transit with TLS 1.2+ and at rest with AES-256, and accessible only through role-based permissions within your organization.

All 5 Brand Analytics Reports

Visualize, analyze, and export every report Amazon provides

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1. Search Terms Report

View search frequency ranking, click share, and conversion share for ASINs in your brand. Identify high-performing keywords, discover new search terms, and optimize your PPC campaigns and listings.

Data source: SP-API Brand Analytics → Search Terms report. Updated weekly.

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2. Repeat Purchase Report

Track customer retention by measuring repeat purchase rates for your ASINs. Identify your most loyal products and customers, and optimize your product strategy to boost retention.

Data source: SP-API Brand Analytics → Repeat Purchase report. Updated monthly.

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3. Market Basket Analysis

Discover which products are frequently purchased together with yours. Uncover cross-selling and bundling opportunities to increase average order value.

Data source: SP-API Brand Analytics → Market Basket Analysis. Updated monthly.

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4. Item Comparison & Alternative Purchase

See which products customers compare with yours and what they ultimately buy. Identify your top competitors and understand why customers choose alternatives.

Data source: SP-API Brand Analytics → Item Comparison & Alternative Purchase. Updated monthly.

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5. Demographic Report

Understand your customer demographics including age, income, education, and geographic distribution. Tailor your marketing and product strategy to your target audience.

Data source: SP-API Brand Analytics → Demographic Report. Updated monthly.

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Custom Dashboards & Exports

All reports are presented as interactive dashboards with filtering, date range selection, and CSV/Excel export. Schedule recurring reports to your inbox.

Available in Professional & Enterprise plans.

How It Works

From Amazon data to actionable insights in minutes

Connect — Authorize your Amazon SP-API Brand Analytics role through our secure OAuth flow.
Sync — Our system automatically pulls the latest Brand Analytics data via encrypted API calls.
Visualize — Data is transformed into intuitive charts, tables, and exportable reports.
Act — Use insights to optimize keywords, advertising, product bundling, and customer targeting.

Amazon Brand Analytics