Privacy Policy

Last updated: June 2024

1. Introduction

Nanjing Shunheng Information Technology Co., Ltd. ("Shunheng ERP," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account (name, email address, phone number, company name)
• Contact us via email or support forms
• Subscribe to our newsletters or marketing communications
• Request a demo or pricing information

2.2 Amazon SP-API Data

When you authorize our application to access your Amazon SP-API account, we may collect:

• Brand Analytics reports (search terms, market basket, repeat purchase, item comparison, demographic data)
• Inventory and order data necessary for ERP functionality
• Advertising campaign performance data

All Amazon data is accessed exclusively through Amazon's official SP-API interface and used only for the purposes you have authorized.

2.3 Technical Data

We automatically collect certain technical information when you visit our website, including IP address, browser type, operating system, referring URLs, and page interaction data.

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide, maintain, and improve our services
• To process transactions and send related information
• To respond to your comments, questions, and support requests
• To send technical notices, updates, and security alerts
• To monitor and analyze usage trends and improve user experience
• To comply with legal obligations and enforce our terms

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service providers: Third-party vendors who perform services on our behalf (cloud hosting, analytics, customer support), subject to contractual data protection obligations.
• Legal requirements: When required by law, court order, or governmental regulation.
• Business transfers: In connection with a merger, acquisition, or sale of assets.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Amazon SP-API data is retained in accordance with our Data Protection Policy and Amazon's applicable policies. Upon termination of your account, we will delete or anonymize your data within 90 days, subject to legal retention requirements.

6. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your data ("right to be forgotten").
• Portability: Request transfer of your data in a structured format.
• Objection: Object to processing of your data for marketing purposes.

To exercise any of these rights, contact us at support@shunhengerp.com.

7. Cookies

We use essential cookies for authentication and security. We also use analytics cookies to understand how our website is used. You can control cookie preferences through your browser settings.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Nanjing Shunheng Information Technology Co., Ltd.
3A048 Yindu Jinchuang Plaza, No.2 Shuiximen Street, Qinhuai District, Nanjing, China
Email: support@shunhengerp.com